Popular American culture venerates youth and beauty. For this reason, millions of women (and men!) are searching for the best wrinkle cream. Advertisers take advantage of this mindset and write their ads in order to sell their products, whether they are truly the “best” or not.
Ads touting the “best anti aging wrinkle cream” and promising fantastic results should not be believed unless you have done your homework and checked out any wrinkle cream reviews that might be available. Without doing this you might be the victim of false advertising.
There are many web sites and printed publications that will give you accurate reviews of products on the market today. Popular fashion and beauty magazines usually also have websites that contain information similar to that in print, and will give you both lab results and anecdotal evidence about various products.
Laboratory experiments on health and beauty products are often conducted by research organizations in order to test the truth of advertising. These are usually controlled experiments using the scientific method to measure to the best of their ability the performance of various products.
In addition to lab tests, many products claim to be “clinically tested.” These tests may be lab tests and may also be tests done in professional beauty clinics by experienced staff and technicians. Wrinkle cream reviews coming out of these sources may be considered “factual” in that they do have some test experience behind them.
Another form of wrinkle cream reviews are those provided by ordinary people who have tried the product. This is called “anecdotal evidence” because it is based on “anecdotes” or stories told by individuals. These do not have the broad test base of lab or clinic experiments, but are often unpaid, unsolicited reports, which can lend them a certain amount of credibility.
Anecdotal evidence is based on one user at a time. The value of this type of review is that a person is not influenced by being paid for their review. Also, over time the numbers of incidents may build up to have a comparable significant test base to the clinical or laboratory type of trials.
You may choose one particular form of evidence or a combination of all three. The method you choose is perhaps less important than the fact that you are doing research at all. Buying a product may be a waste of money unless background information is sought. Companies advertising that they have the best wrinkle product should not be assumed to be trustworthy unless wrinkle cream reviews are found.
Geoff Hopkins has worked in the wrinkle remover cream industry for years. He maintains websites about wrinkle remover cream and wrinkle remover creams If you want to contact him, you can use the contact for at one of his sites.
Source: www.articlebiz.com
